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Brand wants to communicate with consumers about proper use of products containing this workhorse beauty ingredient.
January 21, 2022
By: Christine Esposito
Editor-in-Chief
Today is “National Hyaluronic Acid Day,” so says La Roche-Posay. The skin care brand says the announcement today is intended to raise awareness of the important hydrating benefits and anti-aging properties of the ingredient—and educate on proper use of products containing the material. Hyaluronic acid (HA) is the second most searched beauty ingredient of 2021, and is a popular ingredient recommendation by dermatologists, but only 35% of skin care users know how the ingredient can help addres...
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